MENINGKATKAN DAYA SAING PRODUK MELALUI EFISIENSI PRODUKSI DAN PEMASARAN DIGITAL PADA PENGRAJIN KULIT

Dhiani Dyahjatmayanti

Abstract


Yanto Leather is one of the leather craftsmen at the Manding Craft Industry Center, Bantul Regency, Special Region of Yogyakarta. Since the Covid-19 outbreak attacked Indonesia in March 2020, it has had an impact on the MSME sector, including the Manding Leather Crafts Industrial Center. The impact felt most by leather craftsmen was the decline in sales turnover during the pandemic, including Yanto Leather. The aim of the activity is to improve the skills of Yanto Leather craftsmen in production efficiency and digital marketing. The methods used are coordination and collaboration with partners, training and mentoring. The output of this program includes increasing the application of science and technology where craftsmen are able to use social media for digital marketing, a new brand called Yanto Hastkala, and a product catalog that has been registered for copyright, and the provision of leather sewing machines to increase production efficiency.

Keywords


Manding leather crafts; empowerment; digital marketing; efficiency; production

Full Text:

PDF

References


Cahyani, I. (2009). Peran Experiential Learning dalam Meningkatkan Motivasi Pembelajaran BIPA.

Cahyono, D. (2023). Statistik Daerah Kabupaten Bantul 2023. 1–28. https://bantulkab.bps.go.id/id/publication/2023/12/27/e2fbf745c8ca34c37307c537/statistik-daerah-kabupaten-bantul-2023.html

Chairina, P., Kusumastuti, R., & Rusfian, E. Z. (2022). Peningkatan Kemampuan dalam Mengembangkan Model Bisnis dan Optimalisasi Media Sosial Melalui Pelatihan Model Bisnis dan Promosi Bagi UMKM. JMM (Jurnal Masyarakat Mandiri), 6(2), 963–977. https://doi.org/10.31764/jmm.v6i2.6917

Dewi, I. G. A. R. P., Putri, P. Y. A., & Nugraha, P. G. W. S. (2023). PKM Pelatihan Penyusunan Laporan Keuangan Sederhana dan Pemasaran Online Usaha Kerajinan Kulit di Bali. Jurnal Pengabdian Mandiri, 2(10), 1981–1998. https://bajangjournal.com/index.php/JPM/article/view/6655

Ginting, A. L., Sulistyowati, L., Hafa, F., & Widyawati, R. F. (2023). Strategi Pemasaran Digital Produk UMKM Paguyuban Kampung Bejo Dengan Aplikasi Linktree dan Media Sos. JAPI (Jurnal Akses Pengabdian Indonesia), 8(2), 193–200.

Hariani, E., Widyawati, R. F., & Dewanti, A. A. (2022). Strategi Pemasaran Digital Produk UMKM di Kota Pasuruan dengan Aplikasi LINKTREE. Jurnal Pengabdian Masyarakat (ABDIRA), 2(3), 101–108.

Lucyantoro, B. I., & Rachmansyah, M. R. (2017). Penerapan Strategi Digital Marketing, Teori Antrian Terhadap Tingkat Kepuasan Pelanggan:(Studi Kasus di MyBCA Ciputra World Surabaya). EKONOMIKA45: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 5, 38–57. https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/63

Muflikhah, L., Widodo, A. W., Rahman, Muh. A., & Yudistira, N. (2024). Peningkatan pemasaran produk UMKM melalui pemanfaatan marketplace tokopedia dan facebook. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 7(3), 554–564. https://doi.org/10.33474/jipemas.v7i3.21920

Norsita, D. I. (2012). Strategi Bersaing Industri Kulit Di Sentra Industri Kulit Manding Kabupaten Bantul [Tesis]. Institut Pertanian Bogor.

Sari, S. D. (2015). Pengaruh Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Sentra Industri Kerajinan Kulit di Manding Kabupaten Bantul Yogyakarta. Universitas PGRI Universitas, 1–6.

Suryaman, S. O., & Mathori, M. (2018). Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen Pada Perusahaan Edward di Manding Bantul. Doctoral dissertation, STIE Widya Wiwaha.

Vidiastuti, Y., & Widiastuti, A. (2017). Keberhasilan Usaha di Paguyuban Pengrajin Kulit Setyo Rukun Manding Bantul. Social Studies, 6, 549–561.




DOI: https://doi.org/10.31315/dlppm.v5i2.13912

Refbacks

  • There are currently no refbacks.


Statistic:

Dharma has been indexed on:

 

crossref dimensionsroad 
googlepkp-index road 
   

JournalStories Main logo

Editorial Office

LPPM Universitas Pembangunan Nasional "Veteran" Yogyakarta

Gedung Rektorat Lt. 5 UPN “Veteran “Yogyakarta 
Jl. SWK. 104 Lingkar Utara, Condong Catur, Yogyakarta 55283