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Email this article Membangun Kemandirian Ekonomi Siswa SMK melalui Unit Produksi Slipper Hotel Berorientasi Pasar
Abstract
This community service program focuses on enhancing the operational capacity of the Slipper Hotel Production Unit at SMK PI Ambarrukmo 1 Sleman. The program addresses challenges such as limited equipment, low product diversification, and insufficient digital marketing skills among students and teachers. Through the integration of Teaching Factory (TeFa) and Project-Based Learning, the program provided training in production techniques, branding, and digital marketing. The results include the production of hotel-standard slippers using EVA foam, improved digital marketing skills, and a well-structured organizational system. Despite these achievements, challenges such as limited production tools and lack of product variety persist. Future plans include diversifying eco-friendly products and expanding partnerships with industry stakeholders. This initiative serves as a replicable model for vocational education entrepreneurship to reduce unemployment and support local economies.
Keywords
Teaching Factory, vocational education, digital marketing, hotel slipper production
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DOI: https://doi.org/10.31315/dlppm.v5i2.13929
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